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March 22, 2016 is American Diabetes Association Alert Day® – The day that the American Diabetes Association encourages people to take the . The Association has put a good deal of emphasis on Alert Day, and we at Eliza encourage everyone to get their screening test. Knowing one’s risk level means one can take appropriate action to mitigate the risk, such as working with a health care provider to make healthy lifestyle choices.
Diabetes affects more than 29 million Americans, or nearly one out of every ten people in the United States. One in every four persons with diabetes is unaware that they have the disease. All forms of diabetes, including elevated glucose levels (undiagnosed), carry an economic burden. The cost per case of undiagnosed diabetes was $4,030 in 2012. This could mean that the total cost for undiagnosed diabetes may be in excess of $29B. Getting tested is the first step.
Eliza member engagement leads to increasing adherence to blood glucose (HbA1c) screenings among commercial, Medicaid, and Medicare populations. Examples of our client success are noted below:
Case Study 1: Eliza was tasked with increasing adherence to several screenings, including HbA1c testing, among adult Medicaid members with a diabetes or heart condition diagnosis based on claims data.
Eliza created a multi-channel program, including automated phone call, email or text, tailored to members’ pattern of screening adherence. Members who were reached by Eliza (vs. not reached) exhibited a .5% lift in HbA1C testing rates within four months.
Case Study 2: Eliza was tasked with increasing diabetes screening rates and associated HEDIS rates among commercial health plan members.
Eliza’s program was designed to engage with members and help them manage their diabetes. This program offered education and support on the importance of being up-to-date with recommended screenings and tests. Members were connected with health coaches as appropriate.
The plan’s Comprehensive Diabetes Care HEDIS rate related to HbA1C control was increased by more than 7 percentage points, and the LDL-cholesterol control rate, by more than 4 percentage points. According to the client, the Eliza engagement program contributed to $2.3 million per year cost savings.
Case Study 3: Eliza was tasked with increasing the percentage of Medicare members who have their recommended diabetes screenings.
Eliza’s engagement program targeted members with medical claims with a diabetes diagnosis, or prescription for diabetic medication, and severity score.
According to claims analysis by the client, the percentage of members who had their HbA1c test was nearly doubled (vs. control), and the percentage of members who saw their physician 90 days post-intervention was more than doubled vs. control. Both outcomes contributed to a long-term savings of $16 per member per year.
Eliza uses communication expertise and data-driven strategies to reach and empower populations to improve their health literacy as well as their health.
Engage Eliza to realize more positive outcomes and lower economic burden when it comes to diabetes and elevated blood sugar. For more information on Eliza solutions to close gaps in care and support health literacy with engaging communication strategies, email .
About the Author:
Suzanne Carter, Manager of Business Intelligence and Marketing Analytics at Eliza Corporation, firmly believes in the power of data and story to nudge us toward better choices and, ultimately, improve health outcomes. She holds an MBA from Simmons School of Management and a Ph.D. in social/personality psychology from the University of Wisconsin-Madison.
See more at:
National Institute of Diabetes and Digestive and Kidney Diseases Retrieved from
The economic burden of elevated blood glucose levels in 2012: diagnosed and undiagnosed diabetes, gestational diabetes mellitus, and prediabetes. Dall TM, Yang W, Halder P, Pang B, Massoudi M, Wintfeld N, Semilla AP, Franz J, Hogan PF. Diabetes Care. 2014 Dec;37(12):3172-9. doi: 10.2337/dc14-1036.
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