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Freedent, the first non-stick chewing gum, was introduced by the Wrigley Company in 1975. Freedent was developed for those who can’t chew regular gum due to dentures and dental work. As of 2010, Freedent is available in Canada, the U.S., France and New Zealand. Wrigley’s Freedent gum comes in peppermint and spearmint. The ingredients of both flavors are nearly identical; the only difference is the peppermint or spearmint oil used for flavoring.
1975: Development for Freedent began after the Wrigley Company received a high volume of letters from consumers who had problems with gum sticking to dental work. As a solution to that problem, the Wrigley Company developed Freedent with a unique gum base that would not adhere to most dental work. In 1975, Freedent was launched in the US and UK. This was the first major new brand Wrigley launched in the US in 53 years.
1990: In 1990, the brand was reformulated to answer consumer requests to give the gum a longer lasting flavor.
2005: The packaging was updated in 2005 to reflect a new logo and more refreshing design.
The ingredients found in Freedent gum are:
Sweeteners
In fact, people in the know are already using chewing gum to help improve focus, concentration and alertness. Chewing gum may also help with multi-tasking – recent research shows chewing gum results in an improvement in overall performance on multi-tasking activities while under a laboratory stressor.1
Since World War I, the U.S. Armed Forces have supplied chewing gum to the field and in combat rations. These benefits are at the core of Wrigley’s leadership in chewing gum and confections that focus on and wellness. The Wrigley portfolio offers a wide range of choices including both “better-for-you” sugar-free chewing gum, such as Orbit®, Extra®, Eclipse® and 5™, and “pocket” confections, such as mints and oral care drops, that deliver functional benefits.
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