TAGS
In the 1970’s John Anderson, Formulator, made extensive plant tissue studies in organic soil (his grandfather had an organic farm). It was then that he discovered ionic minerals.
In 1980, John translated his knowledge to the nutritional field and launched a mineral product. From here, John's career in nutritional products took off where he worked for more than 600 private label manufacturers, including GNC, Nature’s Sunshine, MetRx, and produced more than 2300 products during his career. Because of his reputation and the high demand for his work, he was turning away more business than he was actually doing. John Anderson, Formulator had become one of the top Nutritional Chemists of health and wellness supplements in the world, and one of the most successful, as well.
In 1997, John was bitten by a brown recluse spider. He had nine surgeries and was in the hospital for more than a month. The toxins became systemic by entering his bloodstream and circulating through his organs, damaging his kidney and eyesight. (He eventually received a kidney transplant by the donation of a kidney from his daughter, Kjersti Cote.) He was in and out of the hospital with a PICC line for a year, receiving antibiotics – the “big guns” (which I can assume were either Vancomycin &/or Streptomycin). He was also going blind from the effects of the toxins.
John traveled to India, Nepal, and other places looking for plants with certain properties. He found Shilajit in Nepal. He was specifically looking for the raw materials in India and Nepal to help his eyesight and eliminate the toxins from his organs. He was already retired and just wanted to heal himself and perhaps share his findings with his friends and family. Little did he know… What makes this stuff work more than other products? Is there a “silver bullet” in these products – one raw material that would sweep the country? No. The silver bullet does not exist in one ingredient but in the system of ingredients. You have to cleanse the toxins out and restore micronutrients into the body. The “bullet” is in more than 200 ingredients.
90-95% of body functions are dependent on minerals and rare earth elements. Only 5-10% of the body is dependent on vitamins. Chromium, zinc, calcium, manganese, and rare earth elements were abundant 100 years ago and are the first and foremost essential nutrients for the human body. Rare earth elements were present in our food 50-100 years ago. Now they are not. Back in the 70’s John had found micronutrients that could assimilate into the body.
Ironically, he came full circle back to the beginning of his career where ionic trace minerals were a primary focus. As someone in the health industry for a long time, John realizes how confusing the health and nutrition is. He knows people do their best, buying isolated products to feed their whole system.
People would have to stock up more than 200 bottles of individual supplements to come close to supplying nutrition to the whole body, so they walk up and down the aisles, buying what they think they might need to supply the whole body.
John’s goal was to create “Great Products Without Compromise.” His plan was to put together a few really good raw materials to get rid of unwanted toxins, boost the immune system, and put the body back in a state where it can function the way it’s supposed to. He wanted the body to be in a place where it is regaining health.
We breathe toxic air, drink toxic water, and eat toxic food. The body is healing itself because it’s given the ability to cleanse itself and put its function back in the right place.
John Anderson, Formulator of Isagenix
Because of his findings, John founded a small company to share his discoveries and to help other people. He then contacted some old associates of his, Jim and Kathy Coover, who were known for their tremendous marketing successes during their career. (I once heard that he contacted them four times before they actually met with him about his vision because they were also retired!) He met with the Coovers on a Thursday afternoon to discuss his vision. They told him what was necessary to make it more functional in the marketplace. By Monday he came back with a whole system. He had taken 20 years of knowledge and concentrated it into 3-4 days of intense formulating.
• The Cleanse, intended to rest the digestive system, decrease caloric intake and invoke a mild state of ketosis to move the body from a fat-storing to a fatburning state, and put minerals and micro- and macronutrients back into the body during ketosis • The Accelerator capsules to assist in burning fat • Snacks to stabilize blood sugar during the cleanse • Shakes for stabilizing blood sugar while supplying the body with whole nutrients
Initially, 10-12 people started with John in the very beginning of the system for a trial run. John dropped 22 pounds in 9 days and went from 100 units of insulin a day to NO units a day. He then shipped out the products to 242 people, where here the average weight loss was 15 pounds in 9 days.
Conference Call, November 2006
Note: *Isagenix is not intended to diagnose, treat or cure any disease. This story is based on one person's experience and is not intended to be used as a tool to promote Isagenix as a cure.
.
